T-Mobile sues Engadget
http://www.engadget.com/2008/03/31/deutsche-telekom-t-mobile-demands-engadget-mobile-discontinue/
Obviously, T-Mobile has a socalled trademark on the color magenta…
So They sued Engadget!
The way I see it, they couldn’t sue you unless:
You’re using “their” magenta
You’re using it to sell, distribute, or advertise a telecommunications product
The way you’re using it is likely to deceive or confuse consumers into thinking T-Mobile is somehow involved.
Now, to analyze that last part, a court would balance out several factors, including:
The strength of T-Mobile’s magenta trademark — how distinctive it is
The similarity of your use to T-Mobile’s use
The similarity of your products
Whether or not people are actually confused
Whether or not you’re straight-up trying to trick people into thinking you’re affiliated with T-Mobile
The sophistication of consumers in the telecommunications market
So… Yeah.
Y’know what? I’m going to slap a trademark on So… Yeah.
So I guess it’s So… Yeah.™
So… Yeah.™
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